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Shifting Focus, Evolving Business, in a Changing Economy

Kristian Zara

Content Writer at Elite Coaching | Jun 2022

Changing is Evolution!

Nowadays, economies of the world are interlaced with one another. One must be predictable and prepared for everything to happen. Keep focusing on growth!

The pandemic outbreak of Covid 19 taught us that economy can turn on a dime. An immense wave of small businesses closures throughout the year demonstrated just how many of us weren’t prepared strategically or financially to deal with consequences and keep up our business afloat. Keeping workers paid and businesses running through the worst of it, was crucial for many. Anything certain this situation showed to us is that dramatic changes in the world economic systems effect all businesses of the world, no matter where they’re found.


Has been 20 years now that we have seen a variety of economic ebbs and flows challenge businesses, especially small business owners. However, this pandemic situation won’t be the last one. Therefore, it is important to know how to be prepared to face any other storm that may come in the future.

Predict and Stay Prepared

Settle yourself within this attitude. Adopt a way of thinking that can deal with changeable situations and make it the axis of your future actions when deeded.

Business owners should be prepared to expect the unexpected. If in the future you may face waves of unforeseeable issues, you may be put in a position to act fast and precisely, including here economic downturn. Though, time and actions may be limited too. Thus, adopting a mindset that predicts future and prepares strategies will help you to have solutions ready to implement. [read more in problem-solving article]


The best way to prepare for the worst is to keep a cache of funds at the ready in case business goes tight. This is as same as your personal finance; you should try the best to not spend what you don’t have. We and other business coaching experts would suggest having this fund as backup worth around 6 months of your business expenses. When, if, times come this will help your business to keep floating and give you some breathing room while you figure out what to do next.

Don’t wait to act, but don’t rush either

Employee retention is a real problem. However, if organizations can make their employees feel valued, commitment at work increases. Consequently, commitment at work leads to better productivity. Image having employees that are not committed to what they do in an organization, catastrophe – right! 

There are several reasons why work commitment is important. One of the most important reasons is it allows an organization to meet its goals and stick to its vision. Without a motivated workforce, an organization could lose all that they have earned over the years, be it respect or their market position.

Steady on your feet

Once you have adopted and developed such skills, things are much easier to do when difficult situations appear in the horizon of yours and your business. The ability profited from such thinking and strategy will help you to act at time with the right plan for the long-term life of the business you run on. This is said otherwise that a person’s elasticity to adapt fast and precisely to new changes is the best skill when evolution calls to action. If a person can achieve this, the business that he/she owns can too.

Want to strategize with an expert? Talk to an Elite Business Coaching Expert today about how you can set your business up for success in any economy.